The Materialist

An ambitious new movement that is designed to fight the fast fashion trend and clothing waste, by re-evaluating how we shop for clothing. This system is maintained by a website and social campaign to help communicate the issue, incite change, and encourage habits that will eventually eliminate clothing waste.

The campaign is supported by an app that can scan each individual tag, allowing consumers to learn about the impact of each piece of clothing, such as its carbon footprint, material, or how it was made.